Goodwill® was founded on the belief that every person should have the opportunity to achieve independence through the power of work. Goodwill starts with a local service that addresses a need — where to donate used goods and where to find affordable used goods — and then transforms the value of these transactions into verifiable social impact for local communities. Each Goodwill designs its own programs to help job seekers in its community, innovating as they see fit to help individuals and families. A Goodwill on the east coast would be unable to determine the employment needs of a community on the west coast. By being both market-driven and customer-focused, Goodwill ensures its effectiveness.